ThreeSixty Group (TSG) is a cross-category retail company that merged from MerchSource (from USA) with a leading sourcing company in Asia, formed in 2011. Currently, TSG owns toys and wellness brands such as FAO Schwarz, Sharper Image, and Discovery.
Here's the company website: www.thethreesixtygroup.com
It was one of Gaby's in-office jobs as the Graphic Designer in the International Marketing team. In this role, she led visual marketing projects as the sole Graphic Designer in the International section of TSG, including markets from Australia, Europe, and Asia. These projects included a wide variety of skills and knowledge: in-store visual merchandising, social media, web pages, product packaging designs, catalogues, in-house projects, and publications for magazines.
In-store Visual Merchandising
Visual merchandising includes designing headers, banners, signages, display boxes, and other supporting materials of how the setup will look in stores or events. The designs include mockups and planograms (arranging where each item should go on the shelves).
Creating social media content for the company's Instagram account @threesixty.group and sometimes for one of TSG's brands FAO Schwarz @faoschwarz to promote the brand identities, products, and upcoming events. Other than Instagram, this also includes e-invites of upcoming sales meetings and other events posted on LinkedIn and sent via email to the client roster. Click to see more.
TSG partners with many different retail companies around the world to sell our products from different brands. This partnership includes e-commerce sales on their websites. Here are some examples of the web pages that Gaby designed (Target Australia and Salling Group from Nordics). Click to see more.
Sometimes TSG's products need a packaging refresh or rebranded to another brand for a different market. One of Gaby's tasks as the Graphic Designer was to transform these packaging designs to be on-brand and captivating. Click to see more.
To advertise TSG's brands, sometimes TSG has advertisements in print form in different toy magazines and catalogues. Click to see more.