Star Chew is a snack brand based in Hong Kong established in 2017 with the sole intention of elevating the everyday snack experience, with the most iconic snack being the Salted Egg flavored series. Star Chew is under parent company King Cyber Limited (KCL).

Gaby was an in-house designer in charge of providing marketing materials (online and offline), packaging designs, and website designs. This showcases the best works done by her including graphics, layout designs, typography (Chinese and English), photography, and photo manipulation.

online Marketing

Online marketing includes Facebook posts for a product launch and promotions, also for use in product descriptions on Star Chew websites. Some images include Chinese and English versions (the English version is used in the product descriptions on Star Chew websites).

starchew.hk

Plastic Thing Tom Yum Fish Skin ParkNShop 1.jpg
Plastic Thing Tom Yum Fish Skin ParkNShop 2.jpg
Plastic Thing Tom Yum Fish Skin ParkNShop 3.jpg

Product: Tom Yum Salted Egg Fish Skins

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Original character designs and Tom Yum bowl ingredients (shrimp, lime, egg, and leaves) by Plastic Thing

Other graphics (other than previously mentioned) by Gaby Teresa

Original photography by King Cyber Limited (KCL)

Soy Skins ParkNShop -1 (1).jpg
Soy Skins ParkNShop -2 (1).jpg
Soy Skins ParkNShop -1 eng (1).jpg
Soy Skins ParkNShop -2 eng (1).jpg

Product: Salted Egg Soy Skins

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Original character designs by Plastic Thing

Other graphics (other than previously mentioned) by Gaby Teresa

Original photography by King Cyber Limited (KCL)

Photo editing by Gaby Teresa

chili crab 1 (PnS).jpg
chili crab 1.jpg
chili crab 3.jpg
chili crab 3 (1).jpg

Product: Sauced Fried Chili Crab Flavoured Salted Egg Shrimp Heads

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Graphics by Gaby Teresa

Original character designs (on product) by Jiejie & Uncle Cat

Original photography by King Cyber Limited (KCL)

1 ver5 chi.jpg
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Products: Salted Egg Fish Skins, Salted Egg Shrimp Heads, and Mala Salted Egg Shrimp Heads

Credits:

Layout design by Gaby Teresa

Typography of product logo by King Cyber Limited (KCL)

Other typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

Other graphics (other than previously mentioned) by Gaby Teresa

Original photography by King Cyber Limited (KCL) and Gaby Teresa

3YUM_2 (1).jpg
3YUM_3 (1).jpg

Products: 3YUM Non-spicy Salted Egg Shrimp Heads and 3YUM Non-spicy Salted Egg Fish Skins

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Graphics by Gaby Teresa

Original character designs (on product) by 3YUM/ Manner Store

Original photography (fish skin and shrimp head pieces) by King Cyber Limited (KCL)

Photographs of the people taken as screenshots from video produced by 3YUM/ Manner Store

Video reference click here

Video edited by Gaby Teresa (intro and outro animations, some subtitles) and 3YUM/ Manner Store

Video produced by 3YUM/ Manner Store

offline Marketing

Offline marketing includes poster designs for use in physical stores, displaying current promotions or price list.

Like Us Poster.jpg

Get $5 Off Promotion

For use in:

Star Chew Physical Store in Langham Place

(Mongkok, Hong Kong)

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

Other graphics by Gaby Teresa

LP Promo Salted Egg Shrimp Head ver2.png

Special Limited Time Discount

For use in:

Star Chew Physical Store in Langham Place

(Mongkok, Hong Kong)

Credits:

Layout design by Gaby Teresa

Typography of product logo by King Cyber Limited (KCL)

Other typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

Other graphics by Gaby Teresa

Original photography by King Cyber Limited (KCL)

LP Promo Salted Egg Ma La Shrimp Head.jpg
3YUM Buy 2 Get 1 Free Promo A4 (revised).jpg

Buy 1 Get 1 Free Promotion

For use in:

Star Chew Physical Store in Langham Place

(Mongkok, Hong Kong)

Credits:

Layout design by Gaby Teresa

Typography of product logo by King Cyber Limited (KCL)

Other typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

Other graphics by Gaby Teresa

Original photography by King Cyber Limited (KCL)

LCX Star Chew Price List.jpg

Special Discount 

For use in:

LCX (Tsim Sha Tsui, Hong Kong)

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

Other graphics by Gaby Teresa

Original photography by King Cyber Limited (KCL) and Gaby Teresa

Footer graphics from LCX

F1 2.jpg

Buy 1 Get 1 Free Promotion

For use in:

Star Chew Physical Store in Langham Place

(Mongkok, Hong Kong)

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

'Made in Singapore' label by King Cyber Limited (KCL)

Other graphics by Gaby Teresa

Original photography by King Cyber Limited (KCL) and Gaby Teresa

D1 2.jpg

Buy 1 Get 1 Free Promotion

For use in:

Star Chew Physical Store in Langham Place

(Mongkok, Hong Kong)

Credits:

Layout design by Gaby Teresa

Typography by Gaby Teresa

Original illustration designs (characters, durians, rainbow, 'Made in Singapore' label) by Messy Desk

Other graphics by Gaby Teresa

Original photography by King Cyber Limited (KCL)

Salted Egg Shrimp Heads SG Foodcourt 1.jpg
Salted Egg Shrimp Heads SG Foodcourt 2.jpg

Small Product Info Card (on Shelf)

For use in:

FoodieLand (Singapore)

Credits:

Layout design by Gaby Teresa

Typography of product logo by King Cyber Limited (KCL)

Other typography by Gaby Teresa

Original character designs by Jiejie & Uncle Cat

Other graphics by Gaby Teresa

Original photography by King Cyber Limited (KCL)

PHOTOGRAPHY

The concept of this project is to visualize and promote the rich salted egg taste of the snacks.

All photos set up, taken, and edited by Gaby Teresa

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product design

This includes Star Chew snack pouch designs. Since they are currently in production, please contact gabyteresaa@gmail.com if you would like to see this type of work. 

website design

This includes:

Star Chew Hong Kong starchew.hk

Star Chew USA starchew.us

Star Chew general website starchew.com

Star Chew Singapore (not published)